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Tag: Marketing

To Drive or Not to?

Got a hold of The Zero Dollar Car: How the Revolution in Big Data will Change your Life, a few weeks after a scintillating market research event at Ottawa’s National Arts Centre (NAC) last year on the impact of self-driving cars and autonomy on roads, but also at a time when I was marvelling at…

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What is the Migration Nation?

[This review was first published in the Marketing Intelligence and Research Agency (MRIA)’s Ottawa Chapter Newsletter in their August 27th issue.] Migration Nation is a highly topical book about multicultural marketing today. Canada, which has an aging demographic, low birth rates and labour shortages, welcomes around 300,000 new immigrants each year and this intake is…

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