Tag: Multiculturalism

Why Canada’s—or the next government’s—success lies in leveraging “the Big Shift”

A book that surprisingly does not feature in this nifty list of Election Reads is the 2013 non-fiction bestseller The Big Shift: The seismic change in Canadian politics, business, and culture and what it means for our future. Co-authored by influential pollster and CEO of Ipsos Public Affairs, Darrell Bricker, and renowned journalist and biographer John…

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What is the Migration Nation?

[This review was first published in the Marketing Intelligence and Research Agency (MRIA)’s Ottawa Chapter Newsletter in their August 27th issue.] Migration Nation is a highly topical book about multicultural marketing today. Canada, which has an aging demographic, low birth rates and labour shortages, welcomes around 300,000 new immigrants each year and this intake is…

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