Tag: Public Opinion Polling

Why Canada’s—or the next government’s—success lies in leveraging “the Big Shift”

A book that surprisingly does not feature in this nifty list of Election Reads is the 2013 non-fiction bestseller The Big Shift: The seismic change in Canadian politics, business, and culture and what it means for our future. Co-authored by influential pollster and CEO of Ipsos Public Affairs, Darrell Bricker, and renowned journalist and biographer John…

Read more Why Canada’s—or the next government’s—success lies in leveraging “the Big Shift”